Stablecoin builders face a limited time to establish competitive advantages before the GENIUS Act is fully implemented, with critical regulatory details still uncertain. Companies that prepare early for compliance could gain lasting market advantages, while those who wait may struggle. Key areas for focus include reserve management, redemption mechanisms, freeze order compliance, and entity formation decisions. Early compliance infrastructure development can lead to operational benefits once regulations are finalized. The legislation sets clear requirements but leaves implementation specifics to future rulemaking, creating risks and opportunities for stablecoin issuers. Compliance preparation now can lead to long-term success in the evolving stablecoin market landscape.
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