Max Rabinovitch, Chief Strategy Officer of Chiliz, brings a down-to-earth approach to the world of cryptocurrency. Chiliz focuses on providing real utility for sports fans through its sports blockchain platform. Despite not chasing the latest trends like NFTs or DeFi, Chiliz has become a mainstream name in football with partnerships with top clubs. Chiliz, known for fan tokens, aims to prove sports market fit. While powered by blockchain, the real value lies in customer service and experiences. Despite setbacks like FTX collapse, Chiliz eyes re-entering the U.S. market under a more favorable regulatory climate, focusing on simplicity and fan passion. Chiliz has been actively engaging with leagues and teams, including meetings with the SEC and former football player Bo Hines in the White House. Despite previous setbacks, they are optimistic about launching a successful product in the American sports market within the next 12 months, with support from the SEC and White House.

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