Ledn, a centralized Bitcoin lending platform, survived the 2022 crypto crash by focusing on transparency, conservative spending, and risk management. Ledn’s commitment to Bitcoin-first financial products, simplicity, and quality over quantity has fueled its growth and profitability. Ledn is expanding globally and attracting institutional investors during the current bull market. The market cap of Bitcoin is currently $2 trillion, with retail loans on Bitcoin totaling around $1 to $2 billion. There is a need for more dollars in the space to allow more people to take mortgages on Bitcoin, with institutions like Ledn offering loans to retail customers. Ledn moved its headquarters to the Cayman Islands for better regulatory conditions, and the incoming Trump administration may bring more clarity for businesses looking to enter the Bitcoin space. Institutional FOMO is expected to drive adoption by big banks and others in the future.

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