Blockchain needs a killer use case, and authentication is cold-blooded

Tyler Adams, CEO of COZ, believes that the crypto industry has been too focused on infrastructure projects rather than consumer-facing applications. He suggests that blockchain technology could revolutionize authentication, combat counterfeiting, and enhance the second-hand goods market. By integrating blockchain and AI, developers can create Non-Fungible Items (NFIs) to authenticate physical assets on the blockchain, providing value to brands and consumers. Adams encourages the industry to focus on real-world applications beyond finance.