At Consensus Miami 2026, Erik Reppel warned that AI agents are bypassing internet ads, threatening the web’s revenue model. He suggested x402 stablecoin micropayments as a replacement. Reppel argued that the agentic economy could reach $3-5 trillion by 2030, making ad-funded content unsustainable. x402 embeds micropayments into the HTTP layer for AI agents to automatically pay for content.

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