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Insights on crypto’s new marketing logic from Bitget Wallet CMO Jamie Elkaleh – TON BOT

Insights on crypto’s new marketing logic from Bitget Wallet CMO Jamie Elkaleh

As part of Outset PR’s Web3 communications talks, founder Mike Ermolaev spoke with Bitget Wallet CMO Jamie Elkaleh about marketing changes as crypto wallets evolve into broader financial interfaces. Insights include utility-driven adoption, regional marketing differences, data-driven media credibility, and the influence of institutional capital on crypto markets.


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